Blogging and nonprofit organisations

I have been reading a blog by a woman called Beth Kanter. She is an American educator and networker and has played a large role in helping non-profit organisations embrace the potential of social media. Every time I read her blog I am excited at how this technology can help us achieve our goals at HCCA. I listened to a couple of presentations Beth gave at the Connecting Up 08 conference I attending in Brisbane in May. Her enthusiasm for connection, collaboration and content is infectious.

Beth posted yesterday after attending a session on Social Networking and Web Tools for Chicago Nonprofits. I would encourage you to read her post. It is a summary of a panel discussion on how non-profit organisations are using social media. They address a range of questions which Beth summarises for us, including:

• How do you managed user-generated content? How much time does it take? How much staff?
• How you ever encountered problems related to your funding and what you're doing on the site? How you moderate inappropriate behavior or conversation?
• What are some resources if you don't understand social networking? What are some resources to help your constituents?

Connecting Up

I'm in Brisbane for a couple of days at a conference on social media and not for profits. It's called Connecting Up 2008. It has been very affirming to see other organisations make the leap of faith and embrace this technology.

There is a great connection for HCCA and social media. To be effective in using social media and networking tools we need to build relationships, build networks and communities and understand the needs of our audience. This is everything that we are trying to achieve in the consumer advocacy world.

I have been truly inspired to meet Beth Kanter. Beth is engaging, knowledgeable and enthusiastic in leading non profit organisations into the world of social media. I think I have finally met someone who has harnessed her passion for change.

I've also made links with a range of people interested in the things I am doing with my local P&C, trying to engage parents in discussions around policies and sharing experiences. And I have spoken with a number of representatives from self help groups and consumer groups about their moves to blogging.

I am very excited at the prospects that this technology holds for active citizens and I look forward to sharing this with you.