By our nature we are communicators, we trade information
using a range of communication methods. When we are sick, feeling vulnerable,
needing care, communication forms a central element in ensuring the quality and
safety of the care we receive meets our needs. It can be hard for health
professionals to get it right, when the volume of work is ever increasing, when
the supporting structures are a bit shaky, when a multitude of specialists and
professionals are involved, when you have never met the consumer before, when
the information you need to give the consumer never seems to appear in a timely
manner.
The consumer feels the same way, this is when a smile and a
greeting can mean the world and can often unlock the answers required to ensure
the quality and safety of the care received is just that little bit better.
Dr Kate Granger, a registrar in geriatric medicine, was
diagnosed with terminal cancer in 2013 and passed away in 2016.
In one of her many stays in hospital she made the stark
observation that many staff looking after her did not introduce themselves
before delivering her care. It felt incredibly wrong that such a basic step in
communication was missing.
The twitter handle #hellomynameis and blog https://drkategranger.wordpress.com/2013/09/04/hellomynameis/
Within
two years the campaign had won the backing of more than 400,000 doctors,
nurses, therapists, receptionists and porters across more than 90 organisations
in the UK and in 2014 a number of administrators and clinicians made Change Day
pledges in Australia to adopt the #hellomynameis challenge. Canberra Hospital
and Health Services adopted the challenge in 2015.
Health providers around the world have adopted many approaches based on the #hellomynameis campaign, it remains a simple approach. Many providers have short You Tube videos played from their websites and in waiting rooms, on screen savers internally, some have used posters and badges.
Below are a number of YouTube videos providers have developed to demonstrate how they have implemented the campaign:
https://www.youtube.com/watch?v=CXDjim_ogx0 – Western Health, Australia
https://www.youtube.com/watch?v=xwCTeeOtl_Q – Southern Health & Social Care, Scotland
https://www.youtube.com/watch?v=D9EgBmiy9Jg – Royal Cornwall Hospital, England
https://www.youtube.com/watch?v=DoRMDlG1www – The Chesterfield Royal, England
http://www.belfasttrust.hscni.net/LaunchofHellomynameisCampaign.htm - Belfast Trust, N.Ireland
Kate viewed the #hellomynameis as the first rung on the ladder to providing truly person-centred, compassionate care. We agree.
Further resources for communicating with health professionals are found here:
http://www.scottishhealthcouncil.org/patient__public_participation/participation_toolkit/ask_me_3.aspx#.WTnxHv27q70
https://www.safetyandquality.gov.au/our-work/clinical-communications/patient-clinician-communication/
https://www.caresearch.com.au/caresearch/tabid/1107/Default.aspx
http://www.racgp.org.au/afp/2014/march/art-of-communication/
Sally Deacon
Manager, Consumer and Community Participation
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